Meta launches Muse personal AI agent, betting consumers trust it with data

Meta on Tuesday launched Muse, a personal AI agent that connects to users' email, calendars, payments, health and fitness apps, smart home devices, and shopping services to carry out tasks like sending emails, booking travel, lowering bills, and making purchases. The agent is powered by Meta's Muse Spark model and is available free at muse.ai, through iOS and Android apps, and in WhatsApp chats, with Meta AI glasses support coming. Paid plans start at $20 a month for Power and $100 a month for Maximum, and Muse requires a payment card to get started. Purchases check out through Stripe's Link, which issues single-use card numbers and extends no-fee return protections to the agent.

The launch is Meta's biggest consumer AI bet, and it arrives less than two weeks after Meta agreed to an $18 billion multistate settlement over social media consumer harms. Meta says privacy is "built into" Muse, which runs each user's activity in an isolated Secure VM to keep untrusted web data separate from the parts of the agent that act on a user's behalf. Users connect apps one at a time. Muse competes with viral agents OpenClaw and Instinct, and is a product of Meta Superintelligence Labs, the unit Mark Zuckerberg formed about a year ago.